In collaboration with Lucky Magazine


Ticket to Texas? Check. Presentation practiced? Check. Extras packed that are as on point as they are practical? Check. This month, we’ve teamed up with Lucky Magazine’s Executive Digital Editor, Verena von Pfetten, to jet set to the ‘start-up’ state and do the oh-so-cool tech conference rounds.

On the agenda: a trailblazing studded crossbody to see and be seen with from morning workshops through to cocktail-hour networking, phone accessories that are colorful, clever and designed to keep you on your professional game and glamorous jewelry that playfully nods to the Wild West.


Verena von Pfetten, Lucky Magazine Executive Digital Editor


Q: Ticket in hand, headphones on and heading to the airport – what are the items that made the pack for a tech conference?
“I never leave home without a bright lipstick because there’s no easier way to look fresh and put together, especially after air travel. Other essentials: white kicks, a luxurious face oil, my phone, tablet, laptop and portable charger, a great pair of headphones and a textured scarf for layering.”
Q: What’s your go-to outfit for networking in style?
“The aforementioned sneakers with a great pair of high-waist wide-legged trousers, a cropped sweater or simple tee, and light layer like a jean jacket. Plus lipstick and plenty of gold accessories.”
Q: What quintessentially Texan activities are you looking forward to the most, this year?
"I am a BBQ fiend! Also: tacos. I love tacos.”
Q: Favorite local Texas hangout…
"Tacodeli and (weather permitting), I love nothing more than a dip in Barton Springs Pool.”