October 16th is world food day!
Michael Kors partnered with the United Nations World Food Programme (WFP) in early 2013 to launch Watch Hunger Stop, an initiative to help fight global hunger. Join us on October 16th as we mark World Food Day for the second year in a row, and work towards achieving a world with zero hunger.
Founded by the Food and Agriculture Organization of the United Nations in 1979, World Food Day is observed every year in more than 150 countries to help raise awareness of the issues surrounding poverty and hunger.
Together with WFP, Michael Kors has delivered over five million meals to hungry children in need. Here’s how you can help. “Hunger is a solvable problem and we’re making strides, but there’s still a lot of work to be done,” says Kors. “I can’t think of a better time than World Food Day to let people know what they can do to help.”
Big news! Kors just announced that he’ll personally donate 100 meals to children in need for each person who posts a picture in their Watch Hunger Stop tee on social media using the hashtag #WatchHungerStop.
Pick up your tee (today!) and join supermodels Lily Aldridge, Candice Swanepoel and Chrissy Teigen, who have generously joined us to promote the cause. “Sometimes we don’t realize the struggle others are going through. Or that the kindest, simplest act can have a big impact,” says Teigen.
The issue of hunger hits close to home for South African native Swanepoel, who says that no one should go to bed hungry. She adds, “No matter how busy you are, you can always find time to help, no matter how small the gesture.”
“Change starts with the simplest things,” adds Aldridge, who participated in our campaign last year and modeled our T-shirt. “It takes one nice action, one dollar—every little act helps make a difference.”
Here’s how you do it:
Debuting in rose gold-tone with a gray-blue dial, the new limited-edition 100 Series watch debuts right in time for World Food Day. For every 100 Series timepiece sold, 100 children will receive a nutritious meal from the United Nations World Food Programme (WFP).*
*For every sale of the 100 Series watch, Michael Kors will donate US $25 to WFP. Please note that WFP does not endorse any product or service.
Visit select Michael Kors stores (in the US, Europe, Japan and Canada) during the month of October to make a donation at the register.
If you live outside those regions, or cannot make it into a participating store, you can donate online here.
Just $5 feeds a child for a month.
Michael Kors is offering one winner and a friend the chance to accompany WFP on a field visit, where they’ll be able to experience WFP’s school meals program in action. To learn more about this rare opportunity, and for official rules, see the entry page.*
*No purchase necessary. Starts: October 1, 2014. Ends: October 31, 2014. Eligibility restrictions apply.
STYLE YOUR WATCH HUNGER STOP T-SHIRT LIKE A MODEL
“For me a T-shirt is very covered up, so I’d pair it with cut-offs. I would also roll up the sleeves,” says Chrissy Teigen.
“It depends on my jeans, but I usually wear a T-shirt tucked-in, or I’ll cut it up a little,” says Candice Swanepoel.
“I love a gray T-shirt half-tucked, with a denim shirt over it. Just add jeans and a great watch—perfection!” says Lily Aldridge.