It’s official: there’s a new watch on our wrist. To mark the second year of Michael Kors’ partnership with the United Nations World Food Programme (WFP), we are releasing a limited-edition timepiece as part of the 100 Series.
Based on the quintessentially stylish Michael Kors Runway watch, the latest design comes in glamorous rose gold-tone stainless steel with a detailed map of the world etched on a striking gray-blue dial. Engraved on the back of the accessory is Michael Kors’ signature and the message: “1 WATCH = 100 MEALS” —an inspiring reminder that for each 100 Series watch sold, 100 children in a hunger-stricken area will receive a nutritious meal.
This covetable watch drops this month in time for World Food Day (October 16) and is available in a limited edition. The other watches in the 100 Series collection are also available and have generated enough revenue for WFP to distribute over five million meals to children in need.
“My goal in creating these pieces is to offer something desirable that not only raises money but also raises awareness,” says Michael Kors. “When you wear a 100 Series watch, you become an ambassador for the cause, and so far the response has been amazing.”
Next stop? 10 million meals…