A Major Milestone
Thanks to you, we’ve helped the United Nations World Food Programme (WFP) deliver 15 million meals to children in hunger-stricken areas around the world. Since launching in 2013, our Watch Hunger Stop campaign has had a singular focus: recognizing that the elimination of world hunger is at the core of securing children’s futures.
For the past four years, every sale from the Watch Hunger Stop timepiece collection has enabled 100 children in need to receive a nutritious meal through WFP’s School Meals program.* This year, a special-edition activity tracker was introduced into the Watch Hunger Stop product line-up.
In addition, this year Michael Kors donated 25 meals for every “selfless selfie” posted on social media that showed fans posing in our Watch Hunger Stop T-shirt or with the in-store Snapchat geofilter.**
The result? An equation that has added up to 15 million meals so far, and the work continues.
“I'M VERY PROUD THAT OUR WATCH HUNGER STOP CAMPAIGN HAS HELPED WFP DELIVER OVER 15 MILLION MEALS TO CHILDREN IN NEED. THE COMPASSION AND SUPPORT SHOWN FOR THIS IMPORTANT CAUSE IS INSPIRING.”
*FOR EVERY WATCH HUNGER STOP WATCH OR ACTIVITY TRACKER SOLD, MICHAEL KORS WILL DONATE US $25 TO WFP, EQUAL
TO 100 MEALS. PLEASE NOTE THAT WFP DOES NOT ENDORSE ANY PRODUCTS OR SERVICES.
**THE DONATION FOR ONE SNAP USING THE SNAPCHAT WATCH HUNGER STOP GEOFILTER = $6.25 = 25 MEALS. FOR THESE ACTIONS, MICHAEL KORS WILL DONATE UP TO 1,000,000 MEALS.